Blog 2 - Form of Television advertising

In media there are many advertising forms that attract the audience/customer into buying the product. These forms are Realistic, Anti-realistic, Animation, Documentary, Talking head, Stand alone and Series. Some of the forms can get people hooked to the TV. Realistic advert are the ones which are lifelike. Anti-realistic adverts are non-real, which does not make sense. Documentary advert document some ones aspects of reality/life and making it easier for someone else to understand and how it will portrayed in their point of view. Talking head advert is a person taking straight to the audience and explaining things in a first person point of view. Stand alone are one off advert, only one is made from the company. Series advert is a long chain of advert using the same people, but in different seniors but has the same pattern each time.

Realistic advert

Persil Small and Mighty Advert

The Persil’s (small and mighty) advert has many unique feathers to it being realistic. The advert itself is representing things in a way that is accurate and true to life. The advert is realistic because it shows a few different ways children could get dirty and most of these things happen in everyday life, therefore making it more believable and relatable to the audience. So this advert is realist narrative because it happens in a daily basis but can also be relatable for mothers or anyone who enjoys cleaning. The advert’s target audience is mostly aimed at Mums/housewife’s. The reasons being, is that mostly females are the ones that mostly was clothes, which I found untrue. My reason being, that not all female wash clothes, most of the population is changing, nowadays more men are washing clothes than women and more women go to work than men. The advert does not relate to humour but mostly scientific, it mainly uses strange and smart words to describe the product, which convinces the audiences to think that it has been tested and approved by scientists, which gives the affect that it is safe to use and fulfils the purpose of the product. The product itself is attractive to the audience, which will give it affect that it is worth buying. Also the advert have different types of sound to attract the audiences to buying the product. It is manly on kids laughter of fun attracting the target audiences to thinks that their kids can have fun, but still stay clean. This adverts uses different types of shot to show the product, it uses long shot on the kids and a close up of the product. Overall, the advert is effective because it did not mention competitors. This had the effect of making the product seem the only/best one to buy. It also means that the viewer/consumer was not confused by the product look to other product that they have seen.

Anti – Realistic advert

Blue Smartie Party advert

Smartie (Blue Smartie) advert counts as anti-realist, because although there is a story behind the advert, it is obviously fictional. Unlike the realist narrative, this is not day-to-day behaviour. You do not see a community of people know as the “Smarties” dressed in morph-suits that live in a tube in real life. Smarties is a box of small chocolate which are different colour and tasty, because it is chocolate, it is mostly aimed at the mass market, but its target market is children. Mostly kids eat chocolate, so Smarties advertised on children channels, also whatever the children want they always get which means they will get the chocolate. The advert uses humour to attract the target audience, it’s funny for kids but not for adults. The product itself is attractive, it has uses multi colours to describe the tasty of each chocolate. This will get kids buying the chocolate because it is colourful, which they are attractive too. The advert starts off with a peaceful sound creating a happy and joyful place, than the music stops, everyone goes to hide because blue chocolate is back. After they have a party with funny music, they used the sound to describe what’s happing in the advert creating an affect that course us to laugh. The advert has used different types of shots, such as long shots, wild shots, close ups and the camera was in the right angle to make the advert perfect. These shots always describe what’s happening, just by moving the camera in different places. Overall the advertisement was effective because it showed real-looking people, which enabled the viewer to identify with the characters and product.

Animation

Wallace & Gromit PG Tips Ad

An animation is simply what it says on the tin. It is an animated production, which means that although there are voiceovers, and maybe CGI, there are no actual actors running around, nut mostly cartoon characters of objects with human features. The advert is targeted mostly towards the middle age (25+) as they are the most common age that drink tea. The advert is using tea in a social gathering, this shows how tea is used to bring people together which created a warm affect and persuades the consumers to buy the tea as it emphasising the purpose of the product. This production is mainly streamed on channels, YouTube and Banner Ads. This is done because the product can get a wider group of audience from the internet as the markets that are sponsoring this advert are global, meaning more foreign customers will be intrigued with the advert. Not only will they be attracted to the advert, but to the promotional gift they have to offer when you purchase the tea; the thermal nose mug of Gromit. When promoting the mug, they emphasise the word “free” so this will attract more customers as it is a free gift when buying an everyday purchase. The packaging of the PG Tips include the basic theme of the product, alongside with the promotional gift that includes bold writing that states, “FREE MUG” which instantly grabs the audiences’ attention and is just another reason to buy the tea. Humour is presented in the advert when Wallace dunks his head in the cake and fails to impress the lady. This immediately makes the consumers laugh and fascinates them more towards the advert as they continue to watch it; beginning to end, persuading them to buy the product with the mug. The melody occurring in the background creates a cheerful and happy mood; suggesting that was the aim the manufacturers had wanted to present; a pleasant feel about the product. The affect this tune has on the audience is quite satisfactory as it is successfully portraying the purpose of the ad, which is to encourage to consumers to buy the PG Tips. Overall, this advert is effective because it fulfils what the purpose of the product is which is using the PG Tips as an item of unity and bringing people together at a social gathering.

Documentary

British Army Advert 2014

This advert is presented as a documentary as it involves real people with actual real life professions being filmed in the advert. This is good because the advert is presented in a documentary style, meaning it gives information about the recruitments throughout the production. This advert is mainly directed towards young or middle aged male as it is about joining the army by persuading them that you don’t need to have a specific job to join the army. The sound used in the background has a quite challenging ring to it and makes you feel determined about joining the army. This advert is mostly aimed at many people, but their target market is people that are aged “between” (20-45) and people that are fit, strong and patriot, also they do not say just men, there are referring to both genders making this advert very not sexual. The advert is trying to encourage people join the army, they say that they will lean new skill and will get paid. Also people that fight for the country will get lots of respects, this influence the target audience to think that they will be respected for their heroism. For some people they do not wish to join the army for long time, the ad says that they could do part time jobs, which would be better for some people, because it will fit in to their plan/ timetable. The advert does not use humour or scientific, but it take it serious, the advert is trying to say to the audience that, they are looking, serious people that will get the job done and after their trying they will be professional. The advert is only one minuet and nineteen seconds long, and it show how many jobs there are in the army. The sound that is used in the advert is professional and it tell the audience that they want serious people. It creates a strong affect to audience making think that they will be badass if they join. In the advert they used a variety of shot to make the advert standout form others. The shots make the ad more professional and serious, these shot are long shot, wild shot, close ups, rotational shots and vertical shot, also they angle off the camera was in a good position. Overall the advertisement was effective because it had jingle that crated an affect showing how serious business it is in the army.  

Talking Head

California Tourism

Talking heads is where the people in the advert talk directly to the camera. It is often used in charity adverts, where people who have benefited from the charity speak to the viewer, often thanking them for their efforts. This one, for California Tourism Is showing famous actors and personalities trying to convince you, the viewer, to come to California. The advert is mostly aimed at the mass market meaning everyone, because it is a travel company, they really want everyone to use their service, but also have a target audience, which are  people that are explore, are active, stay fit and who enjoy the sun every day and who like the outdoors. Also in the advert they mention that they have lots of board meetings, but when you see them, they are all having fun and enjoying, the message in this advert is tell the audience that while you work, you can have some much fun as well. Reason being you see all these people in the advert having some much fun, but they also talk about how California is serious business, what they are trying to tell us is that California is the best place, because you can do work, also at the same time enjoy yourself. This production is mainly streamed on channels, YouTube and Banner Ads. This is done because the product can get a wider group of audience from the internet as the markets that are sponsoring this advert are global, meaning more foreign customers will be intrigued with the advert. In this advert they do not use humour or scientific but the use enjoyment to attract the audience, they show many people enjoining their time, having fun, it also show lots of things to do in California. When the advert shows the people having fun, they also show the beauty of California, their sights, lakes, beaches, mountains, wilderness and at the end of the advert, it shows how the sun is so beautiful when going down the horizon. This makes us feel that, if we went there we would get the same experience of fun and touch of enjoyment as shown in the advert. In the advert they use three famous people to persuade you to come to California, the use of famous people to sell the services by focusing on the person’s money, popularity or fame to promote the services. The first celebrity they show is David Beckham, we see David Beckham kicking a ball in the beach this tells us that not only people go to California by celebrities too. When we see David we see him kicking the ball and enjoining himself in the beach, it attracts others wanting to go on the beach as well, and maybe have a chance at meeting a celebrity like him. The next Famous person is Rob Lowe, when we see Rob Lowe, his in the woods while the sun is going down, this tell us that not all celebrities like city, some like the outdoors. The last celeb is my favourite Arnold Schwarzenegger, when we see him, he is sitting down and he says “When can you start” meaning when are you going to come. For some like Arnold he is very busy he is the governor of California and a business man, but we see him having fun, that the key to this advert fun, enjoyable. The use of all three of these celebrities have a linked message; sometimes it is okay to relax, so why not come to California? Where this advert is clearly emphasising all the activities that are available, at a low and affordable price for all. The sound that is used in the advert is very attractive and has a cheerful and summery vibe to it. The affect this gives to the audience is trying to persuade them to come to California, and by using this type of background tune, it really adds to the mood and makes the audience even more eager to visit California.  The most common type of shot used in this advert are long shots and close up shots, this could be because the production company really wanted to fascinate the audience by giving them close up scenes of California, along with the celebrities, so they could be excited and craving to go there. Overall, this advertisement was effective because the visual images were striking and effective. The brain can process visual information quicker than writer words and the image of California and use of celebrities was effectively highlighted when shown in this advert, making the audience even more aware of California and all the opportunities it has to offer.

Stand-Alone

FIFA World Cup Brazil 2014

The stand-alone advert is an advert that only happens once and doesn’t have a series. The FIFA advert is stand alone as this occasion only happens once every 4 years and this company will not be making another advert in the same way again. The advert is mostly aimed mass market because it is a wold wild game, then whole world would be watching, but their target market is men, reason being is that football is a man game so the majority of the world who watch football is men. This is sexist because not all men watch football some women as well, even in the advert there are some females that are watching, and therefore the target audience can be aimed towards both genders and all ethnicities. This advert also demonstrates the theme of unity; everyone being together for one event that only takes place every 4 years, which makes this event even more special and this advert clearly presents it as that. This advert will be broadcasted all over the world on common channels, such as BBC, YouTube and Banner Ads. This is so it will attract more people and will intrigue into watching the once in a lifetime FIFA world cup, including all the surprises that are within the games. The whole point of this advert is building up to its climax; the World Cup that will be taking place in Brazil. No humour or scientific themes are presented in this advert, however there are key elements of adventure taking place throughout the production as it is being portrayed as universal. The sounds being used in this advert are really successful as it really grabs the audience’s attention as it changes the music as each different country passes by; showing the different cultures and how they are celebrating the upcoming of the World Cup. In the advert there many shots that make it a unique advert, these shots are long shot, wild shot, and close up and the angle is in the right place. Overall the advertisement was effective because it build up to a great end.

Series

Go Compare

A series advert is a series of advert that carry on form one another off how a story develops over time. The go compare advert have been very successful because they made one million net profit, which is very good. The advert starts off with a guy, who goes around different place sing the world go compare. The advert is mostly aimed at everyone because male and female both drive, but it’s target markets for people that like good and cheap insurance, therefore this advert is portraying what the company has to offer and claims it is better than the rest. This Go Compare advert is mainly broadcasted on all channels on television and online, this is because more people will be able to view it and will be able to see if this company is what they are looking for. The humour being presented in this advert as the main insurance character is being portrayed as irritating and annoying, however it is also very catchy, making the insurance company stand out from the rest. The sound in the advert is typical Go Compare song, which is known for annoying but this is what makes it stay in the audiences’ mind, and is the main purpose of the song. The close up in this advert is when the camera zooms up on the woman’s face and showing her irritation towards the actor, this also shows humour as her expression causes the audience to laugh. Overall, this advert is effective due to the repeated jingle portrayed in the advert and is continuously shown in all of the series of the Go Compare Company. This shows how successful the advert is as they have purposely designed an irritating jingle and character that everyone is familiar with, making the company well known and up to its high reputation standards.