In this unit will be exploring and understanding the key structures and techniques of television advertising. I have been asked by a young group of media students to produce an "Introduction to Television Advertising". To create a blog for a website that helps young film makers understand how the industry works. The blog that i am designing is to tell amateur films makers everything they need to know about advertising. I will be explaining the include details like:
- Different formats of advertising
- Different purposes of advertising
- Examples of effective/ineffective advertising campaigns
- Examples of controversial advertising campaigns
- Different styles of television advertisement
- How television advert are researched and designed
- How television advert are produced
- Common Codes and Conventions
- How advertising is regulated
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