AS2 -Task Four

In this task I will be talking about the issues that I any run in to. The issue I will be talking about is the legal and ethical issues, meaning copyright music and copyright idea. Also I will be talking about the codes of practices, meaning not false advertising and product place. Also I will look at the ASA guidelines.

When making my advert I have to research about the ASA and BCAP guidelines. I have to research this, as if I do not and if make a mistake that comes up as braking the guild line, than they would not let me advertise the advert. Some of the issues will be facing if do not read it is legal and ethical issues like, copyright music, ideas, design etc. And some code of practices like, false advertising, product placement, bad language and sexy content to wrong audience.

When I have completed my research on the guidelines of ASA and BCAP, I will know that the last idea will not have any legal issues with the ASA and BCAP, as I have done my research. All the ideas for my advert is original, when planning on the final production I looked as different headphones adverts to inspire me gather a range of ideas to help me create my final idea. 

When I got my ideas from looking at different headphones advert, I came up with my final idea that is original. My idea has not been copied by other ideas and the music that is going to be played will not be copied, it will be original and made up for my specific advert. Also, when I am making my advert, I will make sure that it contains appropriate content for the viewers. This will ensure that no one is offended or harmed by the actions of the advert. (04 – Image below).

Also in my advert I will not use any big brand product without their permission. Using product placement is another form of copying. It is using big brands to the attention the audience. Any product that will be used in the advert will be my own, as I will not be copying. This ensures that I will not be sued of using product placement without permission. Another big legal issue that happens with advertisement is false advertising. In my advert every detail and figures are backed up with research that I have conducted, so my advert will not contain false information. This ensures that my advert will be able to be viewed by the audience without lies. (03 – Image below).

Another feature in my advert is a free gift with the headphones. This will not cause a problem with the ASA, as the guidelines says that the gift has to look like, how it looks in real life and the audience should get them, which they will.  (08 – image below)

Overall my advert, that I have came up with, ensures to the audience that the product will be advertised as it is show in the really life. Without adding any extra features like, changing the lightning of the product, colour, and buttons etc. Also the information given to the audience will be reliable not false as I did my research and backed by it with evidence. At the end, my advert will have no problems with the ASA and BCAP because I have followed the guidelines of code, so advert is free to be viewed to the audience.