Friday, 27 March 2015

AS2 -Task Two - Ideas Generation

In this task I will be presenting the ideas of the advert.
Advert ideas
Idea one

Form – The advert I am creating will be a standalone advert, as I am only making one advert, which will not have a series or will have animation.

Style – The style I am using is humour. This is because most audience remember advertise that are made to make them laugh and have an effect on them over the day.

The content – The advertisement will start off with a black and white background looking at a clock. After they will be students talking to each other, but there will be an individual by him or herself. After they will be famous figure, entering the class room or library. All the students run towards him, but he does not pay any attention to them. He keeps walking to the individual and gives him or her his headphones, in that moment they will be a close up of the hand giving the headphone. After the kid puts on the headphones and starts to smile. At the end a text will appear saying free cover box.

The target audience – The target audience will be both sex aged between 15-25

UPS – The UPS is the text at the end “free gift” 


Idea two

Form – The advert will be a standalone advert because I will not create another advert and the advert will be realistic because it will contain really products.

Style – The style for this advert is humour. This is because most audience remember advertise that are made to make them laugh and have an effect on them over the day.

The content – The advert will start off with people revising in black and white because it is emphasising the tiredness. After The audience can hear the music slightly, goes in and out of music so that we can see the different between the tedious revision and the liveliness of the person listening to the music. Than the people revising will then suddenly be able to hear the music – become colourful, potential dancing/flash mob. It then goes back to the tedious revision and the one person listening to music

The Target audience – Appeals to mainly an age group of 15 – 20 and up beat music, colours, people dancing, realistic 

Shots – Wide shots, close ups, 360 degree track, long shot, POV


USP – Low price (under £30), high quality music, attractive, different types of people can enjoy it, buttons on headphones, appeals to both male and female audience.

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