Youtube
· “AS Media Studies:
The Essential Introduction Second Edfition. Philip Rayner, Peter wall and
Stephen Kruger.” “Part 4: Three Case
Studies. Case Study 2: advertising and marketing.” Routledge 2005. ISBN 0-415-32966-3
· “GCSE Media
Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman,
Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7
73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
· “The Media: An
Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman
2002. ISBN 0-582-42346-5
· “The Media Magazine. The English and Media Centre.” “Analysing
Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013.
ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “How I make things.
Garth Jennings on making a TV commercial”.
Issue 39 / February 2012. ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “Adjudicating ads.
Claire Forbes”. Issue 23 / February
2008. ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “AS Coursework –
charity ads. Gavin Luhrs”. Issue 9 /
February 2004. ISSN 1478-8616
· “The Media
Students Book 4th Edition”, “Chapter 9 Advertising and
Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0
Internet.
· "Specs &
Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)
·
“Top 30
Programmes” : Broadcasters Audience
Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
·
“Top 10 Programmes” Broadcasters Audience
Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
|
· “How we do what we do”: Broadcasters Audience
Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
|
· “Advertising
| How to Advertise on Channel 4 and
its platforms”: http://www.channel4sales.com/advertising.
· “Viewing data”: Broadcasters Audience
Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
· “Five controversial
TV and internet ads – video” - The Guardian www.theguardian.com › News › Media › Ad break :
· “ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428
· “Advertising
Standards Authority”: http://www.asa.org.uk/
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