Task
one
In
this task I will be talking about the two researches that will help me with
creating an advert.
Target
audience research
In this task I will be discussing the results that I
have collated form Survey Monkey.
From these results I can find out
if my target market is the majority male or female. The results show that more
female viewed my questionnaire than male. This results gives me a rough idea
about the type of crowed that I will be targeting my product. But there are also
males who viewed my questionnaire, so I have to take that to considerations
when making the advert. On the other hand there is the “Other” category, which
means both sex. I was not expecting that category to have any views, but
because of this I must take it to considerations and target all three category
but focusing more on female, as they are the most audience that viewed my
questionnaire.
From these results I can find out
the age of my target market and I can also find out the majority of which age
group to target. From the results it shows me that the age group 15-18 are the
more likely audience to target because they are they age group filled out my
survey the most. I would also include
other, but because I cannot get specific data meaning number of aged from it, I
cannot target them. But I can still take it to consideration by keeping them as
a separate target audience. Having these results helps me by making it easier
for me to choose which age group to target and why to target them.
This is a simple question that I
asked, to see if people use electronic hearing equipment or not. On the table
it shows that there is some people that use electronic hearing equipment. This
benefits me because I now know that I have a market that uses electronic hearing
equipment. But because I only have 12 answers, the table only gives me an
estimate of my target market.
I
created this question because I wanted to know which popular brand of
headphones people like. The result shows me that, most people would want
Bose, second is Sony; the third is a tie with SMS and Beats. This benefits my
research as I now know which brands to aspect and observe, to see why people it want.
I asked this question because I
wanted to know which brand is most popular to the audience. From the table it
showed me that the most popular brand is Beats followed by SMS, Bose and Sony.
As Beats is the most popular known, I can now find out why because of the data
have collated from the table.
In this question I asked what the
customers prefer ear or head phones. This question was important because it
allows me to understand what the customers want. The table shows me that more
customers prefer headphones over earphones. This benefits me because it allows
me to know which ear or head phones customer want to see.
This question allows me to get a
better understand of how customers spend their money on headphones. I asked
this question because I wanted to know how much customers would spend, so I can
get the right price of my headphones. From the table the majority of customers
are willing to pay more than £150. Around 2 and 3 people are willing to pay
£10-100. This gives me an estimate of how much I should charge the headphones
that I am selling.
From this question, it allows me
to gain information about the target audience’s choice on the question. The
information tells me that the target audience would rather have their
headphones made out of plastic and rubber. Out of 12, 5 said rubber, 5 said plastic and 2
said metal. This benefits me because I now have a good idea of what material
the target audiences want.
I asked this question because I
wanted to know what is the main use of the headphones is. Most of the answers are
on music. This question dose not really help with my research, as most the
population uses headphones for music
Questioner for Headphones
1. What do
you prefer earphone or headphone, and why?
2. What do
you think, that need to be improved on headphones industry, and why?
3. Do you
own a pair of headphones, if so what would it take for you to change brands?
4. What
type of style would you like to see form a headphones ad and why would you like
the style?
5. What do you look for in headphones? E.g. Colour, Brand
6. How much would you pay for the
headphones why?
7. Do you prefer wired or wireless
headphones? Why?
8. Do you prefer bold colours or plain?
9. What type of advert would persuade you
into buying headphones? E.g.
Humour, Reality, Music.
10.Watch
two adverts and see which one is the best and why do think it is the best? –Describe
how it makes you feel about it.
We have gathered lots more
information on how to approach the market with our product. After the focus
groups, we had to consider some changes of the types of things we are putting
into our advert, the changes are necessary as the advert will not convince the
audience to buy the product. These change are from the results that we
collected for the focus group we held. We asked questions about the advert and
headphone and there was 5 students. The response of the first question gave us
a good indication of what to advertise. From the first question, 4 out of 5 students
said they preferred earphones. This gives us that the earphones are better to
advertise as they are more demanded. Than we asked what they were looking for
in headphones to buy them. The majority of the focus group answered, that they
were looking for good quality sound and base. Also including that most the
students did not like the way the headphones look, meaning bulky. Including
looks we asked if they preferred a specific colour or texture to the
headphones. But the students said that they didn't have a specific colour they
would like to buy. The next question we asked, was about pricing. We asked how
much you are willing to spend on headphones. Most of the students said that
they would spend between £10 and £40 and others said they would spend £50 and
over. This give us a good sign of the pricing, that we should show the audience
a reasonable amount price to not push them back, like other advert. As we got
to question three we wanted to talk about the technology side of the headphones,
like did they prefer wireless or wired headphones? All the students preferred
wireless as it was less hassle and their where no wires to get caught on
objects. Next questions is about colour stands. 4 students said that they would
chose plain and the other would chose bold. This tells us that we should
advertise the verity of colours plain and bold. The next was about the advert
itself. We asked if what type of style would they be persuade in to buy the
headphones, most answered that it should be realistic with good music. In the
end we showed the students two different adverts about headphone. The first
ones was #Solselfie, which is a Beats headphones and the other one is the 50
Cent headphones ad SMS. After showing
them both, all the students said that they preferred the #Solselfie advert. The
reasons for it, is because it had good music and showed the Beats headphones
really well. After finishing our focus groups, we now had a better idea of how
to portray our advert to the audience. We will use the information that we have
collected from the focus group to improve out idea and create an attracting and
original advert.
Market
research
In
this research I am analysing different adverts in the headphones section. I
will be looking about existing advertisement for headphone and explaining the
form and style that are used. Also I have to see which current headphones adverts
are popup with my target market.
Dr Dre Solo Selfie
In my first research of
analysing, I will be looking at the Dr Dre Solo Selfie advert. The advert uses
the style of famous faces. This style by itself attracts the audience by giving
the idea to the audience that, if they buy the product they feel that they will
be as cool as the famous faces used in the video. The first famous face in the
video was Kendall & Kylie Jenner, both celebrity have a total of 26.28M
followers on Instagram, which is a big number. So advertising them in the
advert gives the product bigger audience. The next celebrity used is Nicki
Minaj, Nicki Minaj has around 15.2M Instagram follower which again gives the
product bigger audience and a different type of audience because she is a
female rapper. This gives a different vibe to the target audience, to say that
it is aimed at morally women than men because most celebrity used are women in
the advert. The next celebrity is Norman Reedus, Norma have 1.9M followers on
Instagram. This gives the product a new type of audience, because Norman is in
“The Walking Dead”. He brings the
television audience meaning people that are into the zombies and other shows.
The last celebrity is Big Sean, Big Sean has 2.3M followers on Instagram. Big
Sean is a male rapper, so he brings the male audience of rapping to the
product. The Target audience of the product is hip-hop music lovers, which is
mostly aged around 12-18. The advert
makes it clear about the brand image; it shown throughout the whole advert,
making it clear to the audience that the product is top quality. The brand
image by itself does not need introducing to the audience; just by looking at
the symbol “B” the audience will understand which brand it is. Also the advert
shows the product in rage of different colours for different sex, this gives
the idea that the headphones are for both sex. This type of advert is popular
with my target market because it have famous faces which the target audience
likes.
50 Cent SMS
In
my second research of analysing, I will be looking at the 50 Cent SMS advert.
The advert style of famous faces. This style by itself attracts the audience by
giving the idea to the audience that, if they buy the product they feel that
they will be as cool as the famous faces used in the video. The first famous
face in the video was 50 Cent, as it is his product he will be staring in it to
adverts that celebrities uses the product to. Also this advert if effective because
it establishes that all types of people can enjoy music as well, emphasising
the idea of that anyone and everyone can afford the product unlike beats. In
the advert we see 50 Cent putting on his headphones, than turning his head
around. In the next shot we see variety of from models to business workers dancing
and grooving to the music in the headphones that we can hear. From they face expression
I can tell that they are enjoying the headphones as it must be comfortable on
their ears the sound must be smooth and clear. As it gets to the end of the advert
I saw 50 Cent turning his head to the left and after I saw the variety of
people heads turned as the same positions as 50 Cent, show the SMS logo on the
side of the headphone. This advert was effective because it represented that
anyone can buy the head phones. But the target audiences of this advert does
not match my target audience because in the advert it only showed adults not
teenagers.
