Blog 3 - Styles of Television Advertising

In this task will be explaining in detail that some advertisements are aimed at a particular audiences and use different styles to appeal to those audiences. When I go in detail I will be talking about how this ad effects the audience to buy the product and why the ad has used this specific type of style to bring in the audience. They are eight different types of styles in TV ads, Humour – This is where TV advert is funny to attractive audience that enjoy a laugh, Parody – Is where TV advert is making fun of something, Shock – These advert are used to scare the audience by showing them disturbed images, Surrealism – Something that does not happen in a daily basic or not really, Intertextuality – Is the shaping of a text’s meaning by another text, Repetition – It is where the audience must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised, Sex – Some adverts used  sex appeal to help sell a particular product or service and last is Famous faces - They are used to make the product more known to the audience, because they  famous the product will be known quicker. At the end I must decide if the advert that I have chosen has been successful or not.

 

Humour

Trunk Monkey

This commercial is about, how humour can attract the audience to buy company’s product or serves. This advertisement is a series ad about company that provides a serves if you have shop there, one of the services is a monkey being in your trunk, that come to helps when it its summand by a button on top of the car. The style of this advert is humour, it goes well with the commercial because of the monkey’s action and decisions made of how it handle the situation on hand. The monkey is used in different types of senior to show how the services that the company provides is always helpful and can be trusted. The monkey make the whole advert works, because it’s an animal we think of them as dangers, but the monkey does not act dangers to the customer, when called, the monkey’s action is describe as child behave, which can be amusing if they do not go overboard of how the monkey hands the situation. The commercial target audience is people that drive or young drivers. The ad attracts the audience by ways the commercial is set out, it draws men, women and young drives in because of the humour used to make the audience to laugh. The ad uses humour to make the audience remember its commercials. The reason that the target audience will remember the ad is because, of the monkey, the monkey creates laughter for the audience which they enjoy so they will remember the ad. I think that this ad is an appropriate for the selling service, reason being is that, it applies humour to a situation that happened in the car. The commercial uses the monkey as a service gift, given to the drives who had a service done or brought a product from the business, it will give the idea that if you buy or get a services done by this business you will also get trunk monkey. Overall the style of device was a success, the humour fit in well with the commercial, it get it meaning and created an audience that enjoys the ads. The ads are about 31 seconds long, which is ok because its humour you don’t want the audience to get bored. The ad uses different types of shots to intrigue the audience to keep watching.

Shock

Think! Seatbelt

This commercial is about, how shock can affect the way that people drive, but is does not advertise any product or services, it advertise awareness to the audience. This advertisement is series ad about an organisation that advertise the awareness of driving, this ad includes very disturbing images, the ad that I am talking about is about a man who is driving and seems to be not wearing a seatbelt, later on in the video the man crashes with another car curses him to hit his head on the windscreen and the air bag killing him, they used disturbing images of the ribs piercing the heart, which puts people off. The style of this advert is shock, it goes well with the commercial because of the way the car crasher is set out, this style gives people the idea to think twice before driving, it creates an effect on the audience to make them aware of the dangers and risk of not wearing a seatbelt. The target audience of this ad is mostly people that drive, because ¾ of the world population drives, this advert must get to their audience, to remind that the risk of not wearing the seatbelt. But this advert is not just for people drives, they are for people that are going to drive or younger people that wish to drive in the future. Because the style is shock, the audience must react in a disturbing way or feel unsafe, when watching the advert. The audience will remember the advert because of the shocking video used and very disturbing images that audience will not get out of their head. This type of style is appropriate for the advert because the advert is about awareness, so there is no better way of creating awareness then shocking the audience to remember it. This advert was successful because of the number of drives lives saved by wearing their seatbelt. The sound used was a voice, the voice was talking about the man who had an accident. The voice is spouses to create an effect that will make the audience think that this is a very serious matter and not a joke. The advert is 41 seconds long, the advert cannot be too long because the audience may not watch it. There were multiple shots used to describe the disturbing images such as close up, eye line match, wild shot and extreme close up. Overall the advert was has made an impact on drivers.

Surrealism

The T-Mobile Welcome Back

This commercial is about, how unrealistic moments, affect the way people feel. The advert does not try to convince the audience to buy products, but it introduces the services to customers in the way of happiness. This advertisement is a series ad about a business that is creating awareness for their servers that they provide, this ad includes people coming out form a plane, waited to be greeted by lots of people, the people that walk out start to cry and feel happy because they feel spiracle. The advert was made to be unreality as possible, it took place in an airport. The advert was not planed, it took directly from the airport, so all these rely happened, that why it make Surrealism. The advert shows lots of emotions from people because of the repose that they are getting. The advert gives the audience a sense of that the business does care for their customers and the public, as you can see it just an ad, but it did happen and it brought smiles to the public’s faces. Also this ad was intended to create good publicity for the brand image for the business which it did, the truth is that they did this because they wanted to create good image for themselves to increase number customers buying their service. The target audience of this ad is mostly the pubic, the ad does not have a real target audience in this campaign “Life’s for Shearing”, they are more based on bring the public into the business family. Impressively, no musical instrument were used, the ad was shot using a vocal orchestra performing songs chosen specifically to welcome passengers returning home. This ad is memorable because it has certain aspect that other adverts don’t have, such as public relationship, in the advert it show the business interacting with the public, connecting with them in a different way from other business do. Surrealism is appropriate for this advert because it gives the audience the understanding that, the ad will never happen in really life because no one is going to pay so much money for people to sing just to give happiness to the public. The video uses different types of shots to make the video more interesting, such as long shot, medium shots, wild shots, close up and ex close up. The advertisement was a success because it played on the emotion of the viewer by welcoming people back from their flight.

Intertextuality

GTA Coca Cola ad

This commercial is about how Coca cola can change GTA game from violence to “Give a little love”. The advert does try to convince the audience to buy the product by using the made slogan for the advert which is “Give a little love” meaning don’t buy one, but two so the customer can shear it with his/her friends. This advertisement is a standalone advert about the soft drinks giant Coca-Cola has parodied Rockstar games “Grand Theft Auto”. It was first introduced during the 2007 Super bowl, which I believe was a genius idea of Coca Cola. This is because the company not realised that it was able to target the biggest audience of the year, but also that people who many watch the Super bowl are also likely to be familiar with GTA. Seeing as though the violence associated with GTA isn’t the usual type of image that Coca Cola portray, it taken the familiar concept and put a positive twist on it. The advert looks like a rugged computer game, and the character is spreading the love in a Liberty City-type setting once he’s purchased a bottle of fizzy Coke. The style used in the advert is intersexuality. Intersexuality gives the advert the symbol of meaning because of the text used “Give a little love” This affects the audience in a different way so, what they are used to seeing from GTA is violence, but in this ad they had to see it from a different aspect of it. So showing all the good side of GTA just by adding Coke. This has a big effect on the gamer audience by giving them the idea them is they drink Coca Cola Coke they will be better games. The product placement in this advert is the GTA game layout. Coca Cola used the GTA game layout as the product placement to introduce the GAT 3 game to the new and younger audience. Coca Cola are definitely aiming to target a young, mostly male crowd that are interested in gaming. This is because that mostly male play violent games like GTA, which is kind of sexist because female play too but not as much as the male. The advert is not just for their main target market it is also for the public as well. The advert uses different types of shots to get a batter vibrant look to the advert. Shots like, long shot, wild shot, close up, birds eye view and medium shot. The advert is memorable because of the two big brand names, Coca Cola and GTA. When you hear them both the audience would directly know what you are talking about.  The style is appropriate for the advert because of the text used to notify audience, it is an intersexuality ad. The advert is one minute long and it plays the song “You give a little love” from the movie Bugsy Malone. Overall the advert did well because of the key text used which is “Give a little love” is revering to the audience to be careering and shear.

Repetition

Headon

This commercial is a standalone about a medial product that needs to be applied directly to the forehead literally. The advert does not try to convince the audience to buy the products because it does not use the right techniques of persuasion to convince the audience. Repetition is used in this advert to make consumers remember the product. But in this situation the advert made the audience fatigue, where the audience became so tired of this ad that they tune out or actively avoid the product. Reason being that the advert does not work with the repetition is because the repetition is not used on the right time and it is used too much which makes the advert so annoying. The style makes the audience feel like annoyed because of the repeating of the world. Most repetition adverts are not annoying, such as “Go Compare” it has catcher tone that the audience remembers and don’t feel annoyed about. But the Headon advert gets to people heads and stars to mess up their brain and make us feel like killing our self’s.  But the advert works meaning that, the audience remembers the product because it is so annoying, it gets suck in our head. This is how it make the advert memorable because it is so annoying. The target audience of this advert is people who have headache, mostly older people because the advert does not mention it being for kids. This style does suit the advert because it get the message out to the audience, which they don’t buy the product because the advert annoyed the audience. The camera only focus on one positions on her face, which make the advert dead. There were no uses of editing techniques used in the advert. Also there were no uses of sound beside the women talking and the graphics used for the background is done badly. Overall the advert is bad because does not uses any other techniques to influents the audience to buy the product.

Sex

LYNX Excite

This commercial is about angels falling from the sky when you put on Lynx Excite. The advert does not try to convince the audience to buy the product by using the text “Angels will fall”. The advert uses the idea of sex to attract the customer. In the advert we see an Angela falling down, where the crowd surrounds it. Most people are in shock and some are in tears, after we see other angels falling down and the people giving the same response as before. At the end, the Angels gathered together and found a person that was wearing the Lynx Excite spray, which they grabbed their halo and broke it because they were not good anymore. The style being used in the video is sex. This style puts some people off, so they don’t watcher the advert or buy the product. For females they would do not like these styles of adverts because betrayers women’s as a sexily tool that brings in customers. For example in the video we don’t see one angel but multiply angels, giving the references that they are just tools to the person. If they was one angels than it would be a different story because it would show that the person will stick to one angels because there are no other. For men this type of style would attract them to buy and watch the advert because it uses females as the adverts unique selling point. This gives the idea to men that if they use the spray they will be drawing in women. The target audience of the advert is men, this is because the product is men’s deodorant, so it will be aimed at men. Women could uses it also well but because of the advert it really shows that it is for men. This advert is memorable to men and some women because it shows beautiful angels from the sky, which men could not forget, and for women they will remember it because they thinks it is wrong  and it will be going around they heads. This style is appropriate for the product, this is because the product is deodorant for men, so to attract men to buy it, the researchers would have to come up with a style that men cannot resist which is sex. First, in the video it starts off with sounds of the crowd, than when the angels fall down you hear bells from the church, after you can a vibrant sound which leads to pains and other people singing. The video uses technique and different shots to make the advert more interesting. Technique used is eye line match, which is shown in the first part. The shots used are close up, wild shot and extreme close up, long shot and wide shot. The advert is over one minute long. Overall the advert was effective because it “dumbed down” the message so that it was obvious. Most research suggests that only 50% pay attention to the advert. The viewer would not be prepared too work hard to get meaning of the advert.

Famous Faces

Jaguar 2014 Big game commercial, British Villains

This commercial is about new Jaguar car called the “F – type” and why British villains drive it. The advert tries to convince the audience to buy the in a different way. Unlike other adverts this one doesn’t tell the audience the price, offers and details of the car, but instead they ask the questions “why do British people play the best villains. The style that is used for the advert is famous faces, this is because there is no better way to adverts a new devastating car than have famous people that have played villains to represent it. This type of style affects the audience because it use famous faces to persuade the audience to buy it. In this case people will be reacting to why British actors are better villains and why they drive Jaguar. This gives the idea to the audience that if they are upper class and they think highly of themselves they should buy the car because they will representing that they are like British’s villains, which is: smart, more focus, more precise, also one step ahead, certain style, eye for detail and obsessed by power. The three famous faces used in the advert are Tom Hiddleston, Ben Kingsley and Mark Strong. Tom Hiddleston is known for his made ambition to take over the world in The Avengers. Ben Kingsley is known for his teaching as Trevor Slattery in Iron Man 3. Mark Strong is known for his dictatorships of creating a new future ruled by him as Lord Blackwood in Sherlock Holmes. These actors play an important part because in the video they are the unique selling point. The target audience of this advert is customers that upper class and they think highly of themselves, people
that wants lots of power. This advert is memorable because it has famous faces that the audience can remember. Also it was shown on the 2014 super bowl event, so it was seen by millions of people across the globe. This style suites the advert because both link together because the car was made for people that love power and they are no better people like villains that have the same goal. The adverts uses different shots such as wide, long, shot, close up and moving. Overall the advert was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.